Marketing Strategy

When we get together, we’re going to ask you a load of questions. The first meeting might take a couple of hours or more, because we’re going to learn a lot about you.

We’re going to ask you:

What are you selling?
Who needs it?
Why?

Then we’re going to ask you the one question that we know is critical to the success of any marketing campaign…

What makes you unique?

Unique – the space you occupy that your competitors don’t – that’s where the money is. That’s where we run.

Smart ideas unleashed.

Marketing Strategies, Planning and Implementation

In the days of Mad Men, there was only a handful of delivery systems, including the master of all media – network television. Message was the big dog, because you could reach everyone with just a few choices.

Now television is broadcast and cable, with hundreds of choices.
There are messages on mugs, in restrooms, on the tray table at your airline seat, in your email and on your mobile phone.
The new master of all media, with millions – no, billions – of channels, including most television, is the web.

We can also tell you that message is still the big dog. It's just that now you need to tailor your messages to both the delivery systems and the individuals who make up what we used to call the mass market.